Mortgage Leads, Choosing the Best Option

When it comes to buying mortgage leads, there are many good companies out there for you to research, and many avenues to travel down when considering which lead type will work best for you.

While working as a loan officer, I dealt with my fair share of mortgage lead companies. Along the way, I bought my leads in bulk, I bought them fresh, and I bought them with a live transfer.

Researching lead companies is an important aspect when deciding to invest in one, but lets be honest with each other, we really don’t know what we are getting until we begin to purchase them.

When I would purchase my leads in bulk, I would take $100.00 of my hard earned money, find what I believed to be the best cherry-picking site out there, and by about fifty leads at $2.00 each.

Now I know that you get what you pay for, and my goal was to close two at the most, and at the very least, one. Over the years this approach would occasionally pay off, but I had the feeling of working harder, and not smarter.

The next approach I took a shot at was the purchase of “real time leads,” or “fresh leads.” I would take that same hard earned $100.00 and receive approximately three to five fresh leads consisting of purchase leads and refinance.

These leads I did not cherry pick, I would set up a filter before hand. The filter would be specific to state, type of loan, credit, ltv, loan amount. Etc.

When a lead came in and matched my filter, it would be stream lined directly to my e-mail account, and it would be roughly ten minutes old. I had a lot of success with these leads, but continued to keep all of my options open.

The other type of lead I decided to take a shot at was the live transfer lead. I believed this to be a wonderful concept, and a very efficient way of obtaining leads and increasing my applications.

I basically sat at my desk and waited for the lead company to transfer customers to me by way of the telephone. Sometimes this worked and sometimes it didn’t. The problem was, there was no guarantee that I was going to answer the phone. I worked in an office with ten other loan officers, if I stepped away from my desk, they would end up in my voice mailbox, or if the phone went unanswered, the potential customer would hang up.

It is pointless to go into further detail, I think you get the picture, the live transfer at times could be a mess. Again, I felt as though I was working harder and not smarter.

Before investing with mortgage lead companies, make sure you do your home work thoroughly. Read the companies “terms of service,” find out what their return policy is, call and speak with a representative, ask about a free trial. Does it consist of a free lead or some type of credit toward your first deposit? If they are confident in the quality of their leads, than they should not have a problem accommodating you.

I have had, and know loan officers who have had success with all of the above mentioned lead type scenarios. Some may work for you and some may not. But remember, if you find yourself working too hard to make the lead work for you, consider a different type of lead!

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of www.jconners.com, a mortgage resource site, he is also the owner of www.callprospect.com, a mortgage lead company.

Affiliate marketing is a lot like an auction web site. Various products are pushed on your web site and for your effort, you receive a cut from each sale. It isn’t nearly as much effort, very low overheads, it sells twenty four hours a day, and it’s easy to master.

First off, you have to make up your mind what products or market best suits your life. A method of doing this is, you need to find out solutions to problems a particular set of individuals are going through, and then what solutions are available to help them. A great method of accomplishing this is finding groups of highly drilled down words and phrases; there are less internet searches for these generally, nevertheless many more of these convert. These profitable keywords can be obtained by using Micro Niche Finder or or a a similar application. Selective Information gathered from this software or other applications or services creates a list of associated keywords which you can focus on in order to get a great listing in the search engines and bring in a great deal of traffic. Further data is also accessible from the application, such as search frequency, the exact number of competing websites, and details on your rivals too. Lastly, the info generated should help you find the right domain, material for your internet site, and even identify the best items to trade. Construction of a website is next on the list; but you still have a few crucial things to do. It’s important to optimize your website for the search engines. Applications like SEO Elite should make this easier. Your rivals’ websites are examined by Seo Elite information which then offers advice on how to increase search results. With programs like SEO Elite, information provided by the software indicates where you might look for appropriate links, the most lucrative keywords, and a list of sites to submit articles to refer to. In a nutshell, the data produced are the same sort of suggestions that a specialist in search engine optimization might give.

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If you are a salesperson and you know when you live in a hurricane area, then you also know that the potential for your sales commissions will drop drastically during the Atlantic tropical hurricane seasons. In the 2005 Atlantic tropical hurricane season we saw storm after storm and a season that lasted even through the new years.

Imagine being a salesperson in the area and having all the phone lines down and many roads were un-crossable and power was out in many areas and you could not reach your potential clients or your prospects because their businesses were closed or they had evacuated from the area.

Imagine being a commission only salesperson and finding out that some of the companies that you were trying to sell to will not reopen and are now closed forever. Imagine when all your hot prospects got back to work and they had other things all their minds because they were so busy since they themselves were out of work for weeks on end.

Imagine trying to get your prospect interested in what you have to sell when they are worried about the next hurricane coming in and what to do about it. Imagine being a salesperson in a climate like that?

Well, I’ve met someone who had to deal with all of that and he decided to move to Atlanta and go get a new job and he was unwilling to go back to the Guld Coast to try to be a salesman again. If you are in a sales career or perhaps you’ll think of this in 2006